When Robert Greubel and Stephen Forsey teamed up and launched Greubel Forsey in 2004, they shared a common view that there was still room for creativity in the development of complications in watchmaking. Their goal was to improve the performance of existing complications but also to invent innovative mechanisms. Over the years, they have honed their creative approach to fine watchmaking. The technical and aesthetic aspects complement one another, giving rise to bold creations. Greubel Forsey creations have been honoured with many prizes and are presented each year at the Salon International de la Haute Horlogerie (SIHH) in Geneva, which brings together some of the most prestigious watchmaking brands. Robert Greubel and Stephen Forsey create just under one hundred timepieces each year – which speaks volumes about the quality of their workmanship and attention to detail.
Over the years, Greubel Forsey means of expression has become established as a natural movement. Greubel Forsey has become aware that own philosophy and areas of interest extend beyond the realm of watchmaking. Its modus operandi has always led Greubel Forsey to carve out their own path, to never depend on the traditional laws of markets and marketing, and to embrace a quest for excellence and irrepressible need to create and achieve a high standard of craftsmanship. These methods enable Greubel Forsey to exceed the limits of what is possible on a daily basis.
For Greubel Forsey, creation is inseparable from the day-to-day reality of watchmaking that they live and breathe. The symbiosis of highly technical and artistic elements is a cornerstone of Greubel Forsey, and all of their creations inevitably arise from this hybridisation. To date, five of their eight inventions have found concrete applications: the Double Tourbillon 30°, the Quadruple Tourbillon, the Tourbillon 24 Secondes, the Double Balancier and the Mechanical Computer. Greubel Forsey daily mantra is to preserve own creative spirit, to continue to surprise, and to aim for excellence, now and forever.
