The sparkle to the magic red carpet of the Festival de Cannes has been added for many years by Chopard that uses the festival as a stage to show off its finest creations on the bodies of the world’s most beautiful and glamorous women.

It is widely recognised as the most dazzling and alluring of red carpets by virtue of its artistic history and the presence of movie and entertainment stars, directors and special guests from all over the world. For two weeks, the greats of the silver screen “compete” to earn a place of honour in the history of cinema. The top prize is undoubtedly the Palme d’or, the iconic golden award that harks back to the early days of the cinema, and to France in particular, where the Lumière brothers were the first to present their films before an actual audience.

On this occasion Cannes turns a magic red, and time is spent watching new films, going to private parties in luxury villas or on board magnificent moored yachts waiting to find out who the final winner will be.

The world’s most beautiful and famous women parade and pose in their seductive dresses before hundreds of photographers, all eager to catch everything on the walkway set up on Montée des Marches throughout the event.

The sparkle to this magic carpet has been added for many years by Chopard, the luxury jeweller that uses the festival as a stage to show off its finest creations on the bodies of the world’s most beautiful and glamorous women. Each year the Palme d’or is re-designed and created by the high jeweller’s skilled craftsmen, as a way of thanking the winner of the festival’s finest film. Absolute magic!